Newspaper Media

In a typical market, the newspaper is the largest local news gathering operation. Today, newspapers everywhere are expanding those news gathering capabilities across two distinct media platforms: traditional print and the Internet.

The Local Newspaper. According to the 2007 Ohio Statewide Study by Belden Associates, about 6 out of 10 adults (58%) turn to newspapers as their main source of community and neighborhood news.*

The Local News website. The 2007 Belden study also reported that over half of all Ohio adults (56%) who accessed the Internet in the past 30 days visited newspaper websites.*

The Power of Two. In a typical week, the net reach by newspapers in print and online is 87% of Ohio adults.*

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* Source: 2007 Ohio Statewide Study, conducted by Belden Associates.